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Marketing Programs
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The Guaranteed Action Professionals (G.A.P.) Marketing Program is a comprehensive marketing plan for lenders serious about small business lending. The G.A.P. Marketing Program begins with a marketing and business analysis, identifying the opportunities and the obstacles your institution faces in bringing your products and services to market. The J.R. Bruno & Associates G.A.P. team then customizes your new business development strategy by creating, implementing and managing a comprehensive marketing program with built-in checkpoints for analysis. The key elements of our marketing strategy include:
- Direct marketing to generate new business leads.
- Community relations outreach to enhance community goodwill.
- Media relations management for maximum media exposure.
- Creative, results-oriented advertising to increase interest in your program.
- Sales material development to help market your institution and increase lead generation.
- Web site development to provide a suitable online presence.
- Incentive programs to motivate established customers and employees in generating referrals.
- Employee training to educate staff about your products and programs and provide necessary sales skills.
- SBA Continuing Education Classes to increase loan volume by forging new relationships with your community's accounting and legal professionals.
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